The Dreaded Stairs

The Dreaded Stairs

Staircase vs. Escalator

Watch what a group of engineers did, using fun to get people to use a long
staircase with a moving escalator right next to it.

At first no one took the stairs, almost 97% of the people took the escalator.

Now watch how engineers changed people's reaction to climbing a long stair

case as first choice ... 66% more people took the stairs.

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