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By Klaus Wille
Swiss Franc Extends Drop Against Dollar, Euro on SNB Action
Swiss Franc Extends Drop Gianluca Colla/Bloomberg

The Swiss franc extended declines versus the dollar and euro after the Swiss National Bank set a minimum exchange rate of 1.20 francs per euro.
The Swiss franc extended declines versus the dollar and euro after the Swiss National Bank set a minimum exchange rate of 1.20 francs per euro. Photographer: Gianluca Colla/Bloomberg

Sept. 6 (Bloomberg) -- Ian Stannard, head of European foreign-exchange strategy at Morgan Stanley, discusses the Swiss franc, dollar and yen after the Swiss National Bank set a minimum exchange rate of 1.20 per euro. Stannard speaks with Maryam Nemazee on Bloomberg Television's "The Pulse." (Source: Bloomberg)
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Sept. 6 (Bloomberg) -- The Swiss franc plunged versus the dollar and euro after the Swiss National Bank set a minimum exchange rate of 1.20 francs per euro. Maryam Nemazee and Linda Yueh report on Bloomberg Television's "The Pulse." (Source: Bloomberg)

SNB Setting Minimum Franc Exchange Rate at 1.20 Per Euro
SNB Setting at 1.20 Per Euro
Gianluca Colla/Bloomberg
The Swiss National Bank is “aiming for a substantial and sustained weakening of the franc,” the Zurich-based bank said in an e-mailed statement today.
The Swiss National Bank is “aiming for a substantial and sustained weakening of the franc,” the Zurich-based bank said in an e-mailed statement today. Photographer: Gianluca Colla/Bloomberg
The Swiss central bank imposed a ceiling on the franc’s exchange rate for the first time in more than three decades and pledged to defend the target with the “utmost determination.”
The Swiss National Bank is “aiming for a substantial and sustained weakening of the franc,” the Zurich-based bank said in an e-mailed statement today. “With immediate effect, it will no longer tolerate a euro-franc exchange rate below the minimum rate of 1.20 francs” and “is prepared to buy foreign currency in unlimited quantities.”
The franc has surged to records against the euro and the dollar, hurting exports and eroding economic growth. While the SNB last month boosted liquidity to the money market and lowered borrowing costs to zero, investor concern that governments may struggle to contain Europe’s worsening debt crisis has continued to push the currency higher.
“The SNB has committed itself to creating unlimited amounts of francs and selling them versus the euro to defend the currency’s level,” said Fabian Heller, an economist at Credit Suisse Group AG inZurich. “They will follow through on their commitment as otherwise their credibility would be clearly damaged and speculation would start again, most likely leading to renewed franc gains.”
The SNB last set a franc ceiling versus the Deutsche Mark in 1978 to stem currency gains. The franc snapped four days of gains versus the euro, falling as much as 8.7 percent. That’s the biggest drop since the single currency was introduced in 1999. It traded at 1.2032 at 12:41 p.m. in Zurich and was at 84.80 centimes versus the dollar.
‘Ridiculous’ Gains
Before today’s move, the currency surged more than 13 percent against the euro this year as investors turned to find a haven from turmoil provoked by the debt crisis. It reached a record of 1.0075 against the euro on Aug. 9, trading close to parity. As of yesterday, the franc was 40.5 percent overvalued against the euro, based on a measure of purchasing power as calculated by the Organization for Economic Cooperation and Development.
Jim O’Neill, chairman of Goldman Sachs Asset Management in London, said the SNB had the “utmost justification” for its decision, calling the franc’s appreciation “ridiculous.”
“The Swiss are forcibly saying don’t put all the stresses on us,” he said. “Once a central bank puts a misaligned currency at the center of policy making, you go with it. Simply intervening in the franc won’t solve all the world’s problems but it might help markets be more balanced in their herd-like panic about some of these issues.”
Currency War
Fears of a new global recession have prompted investors to pile into currencies such as the franc and the Japanese yen which are seen as havens in a time of crisis. That’s forced policy makers into action to protect their exporters.
Japan last month intervened again to stem a rising yen and Finance Minister Jun Azumi today said he will use this week’s meeting of Group of Seven policy makers to highlight the danger the currency poses to his economy. Brazil’s authorities have also sought to weaken the real.
The Swiss step is nevertheless the boldest single move by a central bank to restrain its currency since Brazilian Finance Minister Guido Mantega said in September 2010 the world faced a “currency war.”
“The currency wars are heating up,” Kit Juckes, head of foreign exchange research at Societe Generale SA in London, said in a note to clients today.
‘Ultimate Weapon’
The SNB’s foreign currency holdings jumped to a record 253.4 billion francs ($299 billion) at the end of August from 182.1 billion francs in the previous month after it used foreign exchange swaps to weaken the franc. At the end of the second quarter, the euro made up 55 percent of reserves.
Companies from watchmaker Swatch Group AG (UHR) to ABB Ltd. (ABBN), the world’s largest maker of power-transmission gear, have said the currency’s strength is weighing on earnings. A slump in exports was among the reasons why the Swiss economy slowed in the second quarter, expanding 0.4 percent from the previous three months, when it grew 0.6 percent.
The SNB abandoned efforts to weaken the franc in June 2010 after quadrupling its currency holdings. The intervention policy sparked a record loss of $21 billion last year and prompted calls by lawmaker for President Philipp Hildebrand to resign.
“The SNB has just drawn the ultimate weapon,” said Alexander Koch, an economist at UniCredit Group in Munich. Still, “the central bank’s problem is that the franc is a hostage to outside events.”
The SNB is scheduled to hold its next monetary policy assessment on Sept. 15.

To contact the reporter on this story: Klaus Wille in Zurich at  This e-mail address is being protected from spambots. You need JavaScript enabled to view it
To contact the editor responsible for this story: Craig Stirling at  This e-mail address is being protected from spambots. You need JavaScript enabled to view it